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Three LinkedIn Groups every marketer should join

LinkedIn is the place for professionals to connect, chat and occasionally schmooze online. However with over 300 million users, are you reaching out to the right people?

To help you on the way we've profiled three LinkedIn Groups every digital marketer should consider joining.

1. Digital Marketing

With over 670,000 members, Digital Marketing is now the sixth biggest Group on LinkedIn.

This translates to a truly global discussion about all things DM from industry leaders, best practice tips, and lots of lucrative networking. 

2. B2B Marketing

As the name implies, this LinkedIn Group is dedicated to the delicate art of B2B Marketing.

That means the latest news, case studies, conversations and pretty much anything else you can think of in the B2B space. 

The relatively modest Group size of 56,000 also means you're more likely to make meaningful connections here.

3. Innovative Marketing, PR, Sales and Social Media Innovators

While the name's a bit of a mouthful (the full title of this Group is Innovative Marketing, PR, Sales and Social Media Innovators Innovation Network by Gerald Hartman) this is one of the best places to go to learn all about strategy.

A range of bright sparks from marketing, PR, and sales share their strategic stories and successes in this lively Group. 
 

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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