Always the tinkerer, Twitter is now experimenting with new ways to measure the engagement levels of tweets.
Talking Heads
Tech Crunch reports that Twitter is allowing a small number of users to see how many people are clicking on the links posted in their tweets.
This info is presented in the expanded Tweet view, with users clicking on a "View Analytics Details" link to be taken to more detailed metrics including impressions, interactions and overall engagement.
Shortcut
While the experiment isn't exactly groundbreaking, it could provide a nice shortcut for brands who want to quickly see how individual tweets are performing, without having to wade through clunky analytics.
If it's a success expect to see a wider roll out. Until then, back to the dashboard.
If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.
Also, click here download SMK's Facebook Marketing Best Practice Guide Program. This FREE program has been put together to help businesses and organisations keep up to date with best practice surrounding the five major principles of Facebook marketing. A MUST for every marketer!
RECOMMENDED FOR YOU
LinkedIn Trials Premium Company Page Business Subscription
LinkedIn is looking to follow Meta’s lead as it…
LinkedIn is looking to follow Meta’s lead as it…
Google Introduces New Generative AI Video Tools
Google has recently enhanced its creative tools by integrating…
Google has recently enhanced its creative tools by integrating…
Facebook Goes All In On Vertical Video
As the digital landscape evolves, Facebook’s introduction of a…
As the digital landscape evolves, Facebook’s introduction of a…