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DIGITAL MARKETING NEWS

Facebook Business Pages get Call-To-Action buttons

Facebook is now rolling out call-to-action buttons for Business Pages.

Button up

The new buttons will allow users to complete a range of actions including Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video.

"Pages are an important destination for people on Facebook, and we’re building new ways for people to interact with businesses through them.

"Today, we’re announcing a new call-to-action feature that will help Pages drive business objectives,” Facebook wrote in a blog post.

Press for success?

Facebook explained that online retailer Dollar Shave Club has experienced a 2.5X higher conversion rate after three weeks of using the Sign Up call-to-action button.

If that works half as well for the rest of us, the new buttons might be a boon for marketers this year. 

To find out more visit facebook.com/business.

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