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DIGITAL MARKETING NEWS

Twitter launches photo filters

Twitter is many things, but one thing it is not is idle. The micro-blogging service has started off 2015 by rolling out new photo filters.

Picture perfect?

Now the Twitter apps on iOS and Android feature a range of new filters. The news was broken, appropriately enough, in a tweet.

Users can also adjust how strong each filter is by tapping their screen and using a slider.

Instagram-esque?

The filters resemble the offering from Instagram, but if you can't beat 'em, join 'em.

While some studies suggest tweets in images attached lead to 150% more engagement, expect more photo finessing from Twitter this year.

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