As Facebook and Google gear up with Instant Articles and AMP respectively, Twitter's iOS app has taken a shortcut to better mobile viewing.
Fresh tech
Twitter is currently testing an upgrade to the app's built-in browser, with Apple's Safari replacing the bare-bones browser that most users see right now.
Safari's inclusion in the Twitter app comes with numerous benefits, the most important of which is cookies so that users remain logged in to websites.
It also allows users to swipe back to their Twitter feed without needing to click a close button.
Problematic
But while Safari is undoubtedly an improvement, Twitter took it upon itself to force the reader mode to open by default.
The plain view removes clunky advertising and layouts, but at this stage seem less polished compared to the controlled environments of Instant Articles and AMP stories.
RECOMMENDED FOR YOU
LinkedIn Expands Campaign Targeting, Offering Interest Deep Dive
LinkedIn has expanded its interest ads targeting by adding…
LinkedIn has expanded its interest ads targeting by adding…
Instagram Kills Live Shopping In March
Instagram is no longer interested in live stream shopping.…
Instagram is no longer interested in live stream shopping.…
TikTok Unveils Expanded, Richer Video Insights For Businesses
TikTok already offers some of the best free social…
TikTok already offers some of the best free social…