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DIGITAL MARKETING NEWS

Twitter takes shortcut to clean reading

As Facebook and Google gear up with Instant Articles and AMP respectively, Twitter's iOS app has taken a shortcut to better mobile viewing.

Fresh tech

Twitter is currently testing an upgrade to the app's built-in browser, with Apple's Safari replacing the bare-bones browser that most users see right now.

 

Safari's inclusion in the Twitter app comes with numerous benefits, the most important of which is cookies so that users remain logged in to websites.

 

It also allows users to swipe back to their Twitter feed without needing to click a close button.

Problematic

But while Safari is undoubtedly an improvement, Twitter took it upon itself to force the reader mode to open by default.

 

The plain view removes clunky advertising and layouts, but at this stage seem less polished compared to the controlled environments of Instant Articles and AMP stories.

 

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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