[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Video views coming to Instagram

Video has long been hard currency on Facebook, now Instagram is getting into the game with the announcement that video views are coming soon. 

Insta-view

Instagram brok the news in a blog post.

"In the coming weeks, we’re rolling out video views on Instagram. As a widely expected industry metric for video, we believe video views are the best measure of viewer intent.
 
"And we often hear from our community they’d like to better understand how people are engaging with their videos."

Moving pictures

Video first rolled out on Instagram in 2013, with video ads becoming available last year. At first video ads were restricted to 15 and 30 seconds. Now they can extend up to 60 seconds.
 
Over the last six months video views on Instagram has increased by 40%. 
 
Instagram's video counts will be available in the coming weeks, but brands should note they don't include looping videos, and views under three seconds.

To find out more visit blog.business.instagram.com. 
 

Learn with SMK through September

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU