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DIGITAL MARKETING NEWS

Facebook Local goes after Yelp

Last year Facebook turned its gaze and considerable resources to outpacing rivals Snapchat and LinkedIn, even if it meant blatantly poaching these platforms’ most popular features.

Now it appears Facebook has Yelp and other location-based apps in its crosshairs.

Check-in, drop out

Facebook’s Events app has been rebranded as Local, and currently has over 70 million business pages on its database, plus user reviews and check-ins.

Much like Yelp and Foursquare before it, Local lets users post reviews, see where nearby friends are at, and access maps.

Third time’s a charm

Facebook’s former forays into events and local listings haven’t exactly set the world on fire.

However with over 2.1 billion users and a massive trove of data about these people and their habits, Facebook may now have the demographic muscle and treasure chest to succeed.

What are your favourite review sites? Let us know in the comments.

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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