[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

YouTube battles the Vertical

As the trend of vertically-shot mobile video continues to grow across social media, YouTube is adapting its player.

Can’t beat ‘em? Join ‘em

YouTube for PC is embracing the new format of keeping your mobile phone upright when filming, and will be providing stronger vertical support for upright videos.

Don’t worry, the answer is not the dreaded cropping of black bars. Instead YouTube will enlarge the video to cut down on wasted viewing space.

So far users seem to be happy with the additional support to tailor the newish format for horizontal viewing, which has since been gaining momentum.

Rise of the Vert

For ages, when cameras were first added to our mobile contraptions, horizontal filming was just how things were done.

Now the trend is swining towards vertical, as it mirrors the natural way of holding a smartphone. 

Whether you think it looks better or not is a matter of taste, but either way YouTube has you covered.

What do you think about YouTube’s pivot to adapt horizontal video? Does the trend make sense to you? Let us know in our comments.

Learn with SMK through September

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

LinkedIn Launches Sponsored Newsletters

LinkedIn’s expanding its sponsored articles ad option to sponsored…

LinkedIn’s expanding its sponsored articles ad option to sponsored…