[SMK] Social Media Knowledge


YouTube Creators re-launched

If you want the official hot tip on how to best produce video content and to succeed on YouTube, the fresh re-launch of the Creators portal is for you.

Community and coursework

The majority of the page space is taken up by a bunch of community-fostering content, including Ambassador programs, gamified achievements and ranks, Q&A forums and Events listings.

But, probably the most immediately practical element of the portal is the collection of subject-specific training videos ‘designed to inspire, challenge, and build your skills as a creator’.

They call it Academy, and it has over 30 courses (each with multiple lessons) spread over 70 hours of content.

Makers' makeover

In practice, the new version of the Creators site is more about redesign than innovation. It has made pre-existing information more discoverable and added some extras in along the way.

What’s more, it looks like they intend to keep it fresh with new and contextualised content over time.

YouTube says this all came about through genuine consultation and collaboration with creators, so you’d hope that it really is a practical resource. Check it out and let us know whether it works for you.

When it comes to sales analysis, how do you like your intelligence: organic or artificial?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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