Do you run a small business and are wanting to learn how digital can help?
Then Google’s latest study is essential reading.
Leg up
Google commissioned Deloitte to find out how digital tools, such as websites, analytics, and online marketing, are helping SMEs.
The study found these tools positively impact small business in four key areas: reaching new customers, reaching new markets, creating jobs, and growth.
Reach out
Google discovered that small businesses who use web analytics and online video were 3X more likely to experience increased customer interest, such as calls and leads.
These businesses were also 3X more likely to see more sales inquiries, via foot traffic and orders.
Online Order Up
The research found that businesses using advanced digital tools, such as cloud-based communication services, were 3X more likely to have exported in the past year.
While digitally advanced small businesses experienced revenue growth almost 4X as high as in the previous year.
To find out more about or read the full report click here.
RECOMMENDED FOR YOU
Google Once Again Delays Ad Cookie Cull
Google has announced another postponement in the removal of…
Google has announced another postponement in the removal of…
Meta Bets Big on Meta AI
Meta has recently amplified its role in the generative…
Meta has recently amplified its role in the generative…
LinkedIn Trials Premium Company Page Business Subscription
LinkedIn is looking to follow Meta’s lead as it…
LinkedIn is looking to follow Meta’s lead as it…