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Study: Facebook dominating Video

Video on Facebook is taken for granted these days, but a new study shows just how persuasive the medium has become on the social network.

Look at this

A study from Quintly looked at 167,000 Facebook profiles and 6 million posts from July to December 2016.

Quintly found 90% of Pages use Facebook native videos (including Live videos), while 46.9% of profiles used videos of some sort in their Facebook marketing campaigns.

Just 30% posted YouTube videos on their News Feed.

Do you prefer Facebook or YouTube for video?

Square eyes

It look like Facebook's investment in emerging formats, such as Live and 360, is starting to bear fruit.

Posts that used Facebook native videos attracted plenty of more eyeballs and comments.  

In fact, Quintly says the interaction rate for Facebook native videos was almost 110% higher than for YouTube videos. Further, native videos had a staggering 477% higher share rate than YouTube videos.

Have you used different video formats in your Facebook campaigns and social strategy? If so let us know in the comments.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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