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Stat Attack on Apps

Reports on the death of apps have been greatly exaggerated, according to the latest figures from the App Store.

App-etite for more

Since launching in 2008, the Apple App Store has processed over 140 billion downloads.

At the recent iPhone 7 launch, Apple CEO Tim Cook also revealed the App Store had seen 106% year-on-year growth over the past two months.

Pundits have speculated that Pokemon Go is largely responsible for the surge.

Mobile moments

According to Cook, the App Store rakes in more than double the revenue of its nearest rival (presumably Google Play).

Social apps continue to dominate app downloads. Making up the top five are Facebook, Messenger, YouTube, Instagram, and Skype.

Closer to home, Monopoly at Macca's, Tricky Test 2, iTunes U, and Uber are the most popular free apps in Australia.
 

Learn with SMK through April

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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