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Study: Teens choose Snapchat over Facebook and Instagram

The numbers are in: teens continue flocking to Snapchat – at the expense of stalwarts Facebook and Instagram.

Numbers game

The Taking Stock with Teens report from Piper Jaffray quizzed 10,000 US teens about their social usage and preferences.

The report found 80% of teens use Snapchat monthly. This is up from 74% last year. 

Conversely, 79% of teens use Instagram monthly, an increase of 3% since 2015.

Facechat

However the most telling figure here is Facebook. According to the study just 52% of respondents use Facebook monthly. This is down from 56% in 2015.

The rest of the pack didn't fair that well either. Less than 50% of 14 year-olds use Twitter monthly, while 25% of teens visit Pinterest every 30 days.  

A slender 22% login to Google+ every month.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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