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MarTech Monday: AdEspresso for Facebook

While Facebook boasts an increasingly powerful suite of ad tools, there's still plenty of room to tune up your Facebook spend.

Today we're looking at one of the most effective ways: AdEspresso.

Add it up

AdEspresso lets you optimise your Facebook Ads with a few quick clicks and conduct comprehensive A/B testing with thousands of variants. This process takes much longer using Facebook's Ad Editor.

We also like the way AdEspresso lets you target multiple audiences with overlaying interests, getting your targeting down to a fine art.

Learn and improve

Once you're up and running, AdEspresso lets you track your campaigns in real time using easy-to-read analytics which track the metrics most important to you.

And after your campaign ends, AdEspresso analyses your data to make suggestions to optimise your ROI next time. AdEspresso says this can save users up to 43% in marketing spend.

For a quick, clean Facebook Ads solution, AdEspresso is one of the best tools going around. It also comes with a free 14-day trial.

To find out more visit adespresso.com. 

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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