As strong as your content marketing game is, we can always use a little extra help.

BuzzSumo, a web-based tool with free and paid options, lets you discover how particular topics are tracking online.

Who's searching what?

Rather than guess what headlines and content might work in your brand's area, a BuzzSumo search of topic keywords will break down which articles, pages and posts are being shared the most.

The results show shares on Facebook, LinkedIn, Twitter, Pinterest and Google+, and as you scroll down the list you might notice a particular website posting strong results.

BuzzSumo lets you search by domain, too, so you can find out what particular websites are doing right.

Discover the influencers

One of the features attached to search results details who is sharing the content on Twitter, with information showing those users' influence on the topic.

The paid options allow marketers, among performing content reports and comparisons, to search unlimited keywords and topics.

The Pro plan offering 10 alerts and 10 Trending feeds to track topics or brands automatically and effectively.

To find out more visit buzzsumo.com.