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DIGITAL MARKETING NEWS

How a tiny Instagram tweak led to wins for users and brands

While their work is vital in keeping us Liking and tweeting, software engineers don’t often make headlines in social.

Bucking that trend is a recent post from Instagram, explaining how a tweak from their tech heads led to a better experience for the rest of us.

Smooth sailing

Until recently Instagram would send up to 20 comments on a post to users’ mobile devices. All these comments churned up data plans and time.

So Instagram’s engineers came up with a simple solution: slash the amount of comments sent from 20 to three.

Speed trials

The engineers found that the paired-back comments led to quicker loading times, more stability, and less memory and data being chewed through on users’ phones.

Significantly, engagement also rose. Scrolls through user profiles increased by close to 3%, while overall impressions on mobile got bumped by 0.7%. Likes also increased by 0.4%.

As an extra bonus, the reduced workload took the strain off Facebook’s servers, meaning Instagram’s parent company might run a little faster too.

So the next time you’re seeing your Likes come speedily through on Facebook and Instagram, you might have a software engineer to thank.
 

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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