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Facebook teams up with Shopify for The Shop

Facebook has teamed up with Shopify to launch a new service for merchants: The Shop.

Shop smart

Shopify announced the partnership in an official blog post.

"Over the past few months we’ve been working closely with the team at Facebook, and today we’re rolling out the new Shop section on Facebook Pages."

Tough sell?

The Shop lets merchants showcase products directly on their Facebook Page. 

Customers can be directed to the merchant's online store or checkout, all without leaving the Facebook site or mobile app.

Payment details can be stored securely, making future purchases more streamlined.

Mobile money

While there are a slew of Facebook Store apps available, the majority aren't mobile compatible. Which is how over half of Facebook's users access the platform.

The Shop will be rolling out to all Shopify merchants in the coming weeks.
 

Learn with SMK through November

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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