Instagram might be everyone’s favourite photo-sharing platform, but getting decent Insta-data can be a pain.

Helping bridge the gap is a new offering from ThinkUp.

Image insights

Social media tool ThinkUp has provided a suite of analytics tools for Facebook and Twitter for some time. Now it’s extending to Instagram.

That means users can access all sorts of juicy data including their biggest followers of the past week, a recap of the top posts you've Liked, and the ability to see changes to your followers' profile pictures and bios.

ThinkUp for Instagram also gives you info about your most popular photo and video for the week and month, and uses historical data to tell you the best time to post.

Actionable data

Instagram has taken the scenic route on the road to monetisation. Sponsored Posts are being drip fed into feeds and organic reach is still achievable without spending big bucks.

As more marketing appears on Instagram, detailed metrics like these will become more vital for brands.

If you’d like to get on board early visit thinkup.com.