Google is offering inside guidance on how to manage app development, when you don’t have the capability or capacity in your own organisation.

Definitely not DIY

A new series of articles—written by Google’s Developer Relations expert Rupert Whitehead—outlines how to effectively outsource development tasks.

Whitehead says you need to know a few basics to get the best from your outsourcing.

For example, knowing how to interpret Google Analytics will help everyone involved.

Platforms: go both

Whitehead also says it’s important to know the capabilities of platforms, ‘so you’re aware of the features you can build into your app’.

Google leans towards platform-agnostic development. Despite their interest in Android, they note the benefits of being on both Apple and Android products.

The recommendation is to look for a developer that uses Google’s own Flutter software developer's kit, which, (they say), makes ‘high-quality native interfaces on iOS and Android’.

Pick a partner

When you’re ready to select a developer, they reckon many successful projects insist their agency adhere to:

·      Android design guidelines

·      App quality guidelines

·      Material Design principles.

Of course, there are plenty of other things to look for. For the full run-down, read Whitehead’s series on Google Play’s Medium.

Have you had good or bad experiences when outsourcing technical tasks? Tell us your story.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.