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DIGITAL MARKETING NEWS

Embed Stories in posts with new Instagram feature

Capitalising on the popularity of posts and Stories, Instagram is bring a new form of cross-posting to how you publish Stories…in posts.

Post while you Story

Users will find they can embed previous posts from their Instagram feed directly into Stories as a part of the latest update.

What’s interesting? The idea wasn’t lifted from Snapchat (gasp) and it provides more in-app integration that users have been asking for.

To take advantage of the new feature, users can tap the paper airplane icon in DM to open an option to “share as a sticker.” All feed posts shared will also contain a link to the original poster.

Some security

Instagram has also built in a small measure of privacy into the new feature to prevent personal content being posted to other users’ Stories.

These posts can only be accessed through public accounts, and users can turn on and off the ability for others to share posted material.

Android users can start enjoying the latest feature right now while iOS users will have to wait awhile. Patience makes the heart grow fonder right? 

What do you think about the new cross-posting initiative? Do you see the inherent value? Why or why not? Let us know in the comment section.

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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