YouTube TV plans to expand its digital offerings by turning to digital media publishers like Cheddar, Tastemade, and The Young Turks Network.

Money on the line

YouTube is differentiating itself from its TV based competition by developing content specifically for online streaming with a financial news channel and a general news channel from Cheddar.

More digital channels could help YouTube capitalise on a larger lineup without having to maneuver complicated contracts through TV cable networks.

Keeping up with competition

YouTube's move comes as competition heats up not only from traditional networks, but tech behemoths such as Facebook, Apple, Twitter and even Snapchat (no word from LinkedIn at time of writing).

By leveraging partnerships with existing digital broadcasters, YouTube TV may be able to stay one step ahead – for now. And provided the programming doesn't suck.

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