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Martech Mashup: Google Cloud Spanner

Google’s global cloud database, Cloud Spanner, got a few updates recently that promise to make the service more reliable, and even bigger.

Spanner in the Works

Cloud Spanner now has multi-region support, which means databases are closer to clients in different regions. Previously, all of Cloud Spanner’s data was hosted in one area.

Besides a speed bump, this means if there’s an accident in your region, your data will stay secure.

Cloud Talk

But perhaps the more significant update was the new Service Level Agreement. It guarantees that Spanner’s databases will have 99.999% accessibility. Yes, that’s five nines.

Translated, that means Cloud Spanner should experience less than five minutes downtime every year.

This means less chance of AdWords (and profits) being down.

If this sounds good, Google reckons they can have you up and running on Cloud Spanner in four quick clicks.

What are you preferred cloud storage services? Let us know in the comments.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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