[SMK] Social Media Knowledge


Battle of the Sexes on Social: A Study

The battle of the sexes has found a new platform: social media.

A new infographic from Digital Flash explores how men and women are using social – here are the highlights.

Wonder Women

Women take the prize for social representation. In the US 56% of social media users are female, that’s over 81 million women. In fact, women accrue 99 million most visits to social sites every month.

Men are twice as likely as women to post something embarrassing that they'll later regret.

Facebook first

Women are leagues ahead of men when it comes to Facebook and Twitter. In the US the split is 58% women to 42% men on Facebook.

On Twitter the gap is even wider, with women accounting for 64% of tweeters.

Split the difference

Pinterest remains the most gender-skewed platform with 82% female users, compared to a measly 18% of men.

There are still a few digital caves where men rule. LinkedIn (63%), Google+ (71%), and Reddit (84%) are dominated by male users.

Even stevens

There is some unity in the figures. Over two thirds of women and men cite staying in touch with family as the primary reason for visiting a social platform.

Women are far more likely to make their profile private (67% compared to 48%), and more frequently delete people from their friends list.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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