[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Battle of the Sexes on Social: A Study

The battle of the sexes has found a new platform: social media.

A new infographic from Digital Flash explores how men and women are using social – here are the highlights.

Wonder Women

Women take the prize for social representation. In the US 56% of social media users are female, that’s over 81 million women. In fact, women accrue 99 million most visits to social sites every month.

Men are twice as likely as women to post something embarrassing that they'll later regret.

Facebook first

Women are leagues ahead of men when it comes to Facebook and Twitter. In the US the split is 58% women to 42% men on Facebook.

On Twitter the gap is even wider, with women accounting for 64% of tweeters.

Split the difference

Pinterest remains the most gender-skewed platform with 82% female users, compared to a measly 18% of men.

There are still a few digital caves where men rule. LinkedIn (63%), Google+ (71%), and Reddit (84%) are dominated by male users.

Even stevens

There is some unity in the figures. Over two thirds of women and men cite staying in touch with family as the primary reason for visiting a social platform.

Women are far more likely to make their profile private (67% compared to 48%), and more frequently delete people from their friends list.
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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