Google Brings New Generative AI To Search Ads
Soon marketers will be able to use Google’s generative AI tool Gemini to create adverts by telling it the URL of your website or landing page. Once it has that information, it will get to work creating ....
02/02/2024
LinkedIn Launches Sponsored Articles For Pages
29/01/2024 Russell Hughes
LinkedIn has announced sponsored posts - which will help marketers generate leads using the articles they write and post as a business page. Now, when a company page posts something to LinkedIn, there wi ....
[NEW STUDY] Instagram Reels Outperforming TikTok Across Short-form Video
15/01/2024 Russell Hughes
As we begin a new year, marketers will be reviewing content strategies and looking to find areas of improvement. According to a report from ....
LinkedIn Ad Costs Surge As Businesses Flee X (Twitter)
11/01/2024 Russell Hughes
LinkedIn ad prices have rapidly increased as more brands leave X (formerly Twitter), reports the Financial Times ....
Google Starts Blocking Marketing Tracking Cookies
08/01/2024 Russell Hughes
With the implementation of its Tracking Protection tool, Google Chrome will restrict the data users share when visiting a website by disabling third-party cookies. While the change will initially only affect 1% of Chrome users, it will be rolle ....
LinkedIn Releases New Updates for Newsletters
18/12/2023 Russell Hughes
LinkedIn Newsletters continues to perform strongly - more than 500 million people have subscribed to one of the 146,000+ Newsletters on the platform - and daily readership has doubled year-on-year. And f ....
Meta Announces New Video Generative AI Tools
14/12/2023 Russell Hughes
Meta has announced new generative AI tools to help users edit photos and produce videos using text descriptions. The features are built on Emu, Meta’s model for image generation. It has been pre-trained using 1.1 billion image-text pairs and ....
Gmail and Yahoo Launching Major New Email Marketing Rules in 2024
13/12/2023 Russell Hughes
From February 2024, Google and Yahoo will start enforcing big changes to how bulk email senders (people who send more than 5,000 messages to Gmail addresses per day) operate. From early next year, they’ll be required to authenticate their ema ....
TikTok Viewers Now Favour 1 Minute Plus Videos
11/12/2023 Russell Hughes
TikTok is trying to get content creators to post longer videos to help them make more money and connect with audiences better. Longer videos would present TikTok with more opportunities to show adverts - ....
LinkedIn Boosts Measurement Capabilities and Upgrades Document Ads
08/12/2023 Russell Hughes
To help busy marketers drive results and measure impact, LinkedIn has spread the word about three new enhancements to its product offerings. What is LinkedIn’s new CAPI? First up is Conv ....
Meta Launches New Lead Generation Ad Tools, AI Features, And CRM Partnerships
04/12/2023 Russell Hughes
Meta has announced a suite of new lead generation tools, AI features and a CRM partnership to help marketers sign, seal and deliver new customers. One of those features is full campaign automation for le ....
Google Personalises Search Rankings With New “Notes” and “Follow” Options
01/12/2023 Russell Hughes
Google is introducing an updated Search experience to help users find information that’s most helpful to them thanks to two new features: personalised search results via ‘followed’ topics and 'notes', which is a way to view other people ....