TikTok Upgrades Business Attribution Analytics

27/09/2023 SMK (Social Media Knowledge)

What is TikTok’s Attribution Analytics? TikTok’s new Attribution Analytics could prove to be a delight for social media marketers as it’ll give them more insight into the performance of TikTok ads, which should lead to b ....

Meta Expands Verification Program To Businesses

25/09/2023 Russell Hughes

After introducing Meta Verified for creators earlier in 2023, Meta is expanding its verification program to businesses on Facebook, Instagram and WhatsApp. Verification will come to Facebook and Instagra ....

Meta Releases New AI-Powered Tools for Holiday Season

20/09/2023 Russell Hughes

Meta has gone big on its claims for Christmas and New Year 2023 by saying it will herald “the first AI-powered holiday season”. It plans to do this in the form of bid multipliers, budget scheduling and a whole host of other options aimed at ....

[NEW STUDY] How Much Do Top Social Media Marketers Earn?

15/09/2023 Russell Hughes

Is social media marketing a misunderstood profession? Many people working in the industry would say ‘yes’.  And so, to help businesses understand the field a little better, ....

Instagram Testing Ten-Minute Reels

14/09/2023 Russell Hughes

Where TikTok leads, Reels will normally follow and so it has proven true… again… as Instagram has confirmed to T ....

Meta Branded Content Comes To Ads Library

11/09/2023 Russell Hughes

Meta has upgraded its Ads Library to include the option to track branded content campaigns. The feature, called Search Branded Content, lets marketers search the Ads Library database by platform, date range and username. ....

Google Launches New Demand Generation Campaigns

07/09/2023 Russell Hughes

Google Ads has rolled out a new AI-powered ad campaign called Demand Gen, which will be available to all advertisers from October. The Discovery ads replacement uses images and video ads to help advertisers hit their campaign goals and ....

LinkedIn Builds Out Newsletters For Content Marketing

03/09/2023 Russell Hughes

LinkedIn is making newsletter creation easier and improving discoverability to help marketers reach more of its expanding audience with their content. According to the platform, readership of newsletters has tripled over the last 12 months, and ....

TikTok Expands Search Ads

01/09/2023 Russell Hughes

TikTok is making it for easier for brands’ adverts to be displayed in search results within the app via the new “Search Ads Toggle” for ad campaigns, which places video next to in-app search results with a “sponsored” label attached t ....

Amazon Expands Sponsored Products ads To Pinterest, BuzzFeed, Mashable and More

24/08/2023 Russell Hughes

Amazon’s Sponsored Product ads will now appear on third-party apps and websites such as Pinterest, BuzzFeed, LIfehack, Mashable, Raptive and Hearst Newspaper sites, although it’s worth noting that thi ....

Meta Launches New Generative AI Tool For Audio and Music

24/08/2023 Russell Hughes

Meta has launched a new AI tool that “promises” to let small business owners easily add a soundtrack to their latest video. Met ....