SMK Explores: Instagram Stories

01/11/2016 SMK Editor

In this instalment of SMK Explores, we’re going to take a look at Instagram Stories. We’ll tell you how to use it, and why you should care about it. What are Instagram Stories? Instgram ‘Stories’ is a fairly blatant rip-off of Sna ....

Facebook Video: What you need to know

01/11/2016 SMK Editor

Facebook is many things to many marketers, but video is where Facebook is investing much of its treasure, and scooping the most revenue. So today we're taking a closer look at how videos are being viewed, and used, on Facebook. Watch this space ....

Stat Attack: the best time to post on Social

01/11/2016 SMK Editor

Is there a perfect time to post? Yes, according to new research from Track Maven. Ready, set, go Track Maven analysed 17.5 million social pos ....

Stat Attack: Periscope reels in Millennials

31/10/2016 SMK Editor

Live streaming pioneer Meerkat may be no more, but Twitter's Periscope continues to hit a note with millennials. Stream dream Tug Agency recently used Periscope to live stream the ....

Martech Mashup: WordPress gets Advanced SEO tools

31/10/2016 SMK Editor

WordPress has just announced a suite of Advanced SEO tools for marketers. Word up The feature i ....

Blowback: Cracking Trends with Copy Transmission

31/10/2016 SMK Editor

Each month, brand agency Copy Transmission takes aim at the trends and stories that have cracked social media. For October, it’s… Blowback: the fool, the force, the fire and the flan People often talk about the risks of social media ....

WhatsApp looking at new ways to share content

28/10/2016 SMK Editor

WhatsApp is trialling a new way for users to join groups and share links. Group think The update for WhatsApp on Android now features an 'Invite to Group via Link' button at the top of your contacts list. The button creates a unique URL t ....

Shopify partners with Messenger for new Sales horizon

28/10/2016 SMK Editor

They say it's not what you say, it's how you say it.  Embracing this philosophy is a new partnership between Shopify ....

Ads arrive in Facebook Groups trial

28/10/2016 SMK Editor

Australians and New Zealanders are the guinea pigs in Facebook's latest trial, as the company tests ads in its Groups product. Baby steps With the News Feed expected to reach its maximum ad load midway through 2017, Groups are a potential gold mine f ....

Microsoft retools Yammer

27/10/2016 SMK Editor

Microsoft has announced that the Yammer Enterprise service tier will no longer exist in 2017. Even though Enterprise is on the way out, Yammer is far from dead. The social netwo ....

Google clamps down on Pop Ups

26/10/2016 SMK Editor

Google has warned publishers it is preparing to penalise pop up ad pushers. Pop Off Google issued the missive on its Webmaster ....