Facebook Study: Smartphones and the path to purchase
Facebook has released a new study showing how smartphones are powering the path to purchase. Mo' money The study from Facebook IQ analysed data from F ....
14/10/2016
Take videos offline with YouTube Go
14/10/2016 SMK Editor
Google has announced a new YouTube app, YouTube Go, that will allow people living in areas with limited data connectivity to save videos for viewing offline later. Addressing an emerging need Paying subs ....
Facebook Study: the Evolution of Messaging
13/10/2016 SMK Editor
The art of conversation isn’t dead, it’s just gone digital. Facebook IQ commissioned Nielsen to research how people are u ....
Trump: Cracking Trends with Copy Transmission
13/10/2016 SMK Editor
Each month, brand agency Copy Transmission takes aim at the trends and stories that have cracked social media. Rivalries: Bulldogs, Sharks and Trump September&r ....
Google clamps down on Chromebook security
12/10/2016 SMK Editor
Google is working on a new way to make Chromebooks more secure. Lock 'em up Chromebook's can now be unlocked with a PIN, and secured again using a keyboard shortcut. The Quick Lock feature is currently being testing in beta, with a wider ....
The Google AdWords updates you need to know
12/10/2016 SMK Editor
During the recent Google Performance Summit, Google announced several changes to Adwords. There was a big emphasis on mobile, and below are the top updates marketers need to know. New Local Search Ads for Google Maps After identi ....
Facebook calls in big guns to boost metrics
12/10/2016 SMK Editor
Facebook has announced a range of new products and partnerships designed to give marketers better measurement tools. Measure twice, post once Facebook is partnering with companies including Nielsen Catalina Solutions, Visual IQ, and Orac ....
Messenger gets Group Polls and new Payment options
11/10/2016 SMK Editor
Facebook continues to furnish Messenger with its vast resources and riches. The latest gifts from above: group chat polls and AI payment suggestions. Pay to play Users can now conduct group polls on everything from where to meet for dinner to who ....
Twitter helps you curate the torrent of tweets
11/10/2016 SMK Editor
The age of Twitter being an uninterrupted flow of unfiltered information is slowly coming to an end. It turns out users are craving more ways to mute and craft the stream. Twitter is listening, and has responded with a brand new button. Thumbs dow ....
Instagram passes 500,000 advertisers
11/10/2016 SMK Editor
Instagram has just passed another milestone: it now boasts over 500,000 advertisers. Half a mil Instagram announced the news in a blog post, adding that the half million fig ....
YouTube gives brands better real-time data
10/10/2016 SMK Editor
YouTube has updated a range of apps to give brands and content creators greater insight around video performance. Smash hit The latest version of the Creator Studio apps now pull in a swath of data fro YouTube Analytics to give brands ne ....
Pinterest and TV: An untapped market?
10/10/2016 SMK Editor
Twitter, and more recently Facebook, are the platforms most commonly associated with TV viewing. However new data suggests Pinterest might be closing the gap between mobile and the small screen. Remote control In a recent ....