Snapchat snaps back at Instagram

20/10/2016 SMK Editor

Facebook hasn't been shy about adopting Snapchat's most popular features and bolting them onto its existing empire of features and apps.  Now Snapchat is fighting back. Story time Snapchat Stories has been bumped to prime position ab ....

Twitter's new tool to track Conversions

19/10/2016 SMK Editor

Twitter has added two new features making it easier for brands to track website conversions. Track and trade The Website Convers ....

Facebook's trials another Snapchat-esque feature

19/10/2016 SMK Editor

You can't accuse Facebook of not being diligent when it comes to sniffing out Snapchat's most popular features. Now Facebook is launching "Messenger Day", a feature uncannily similar to Snapchat Stories. Leapfrog Messenger Day l ....

AI all a part of Microsoft's plan

18/10/2016 SMK Editor

In the age of data there are no bounds, so Microsoft has boosted Office 365 with AI services in multiple products. Smart services Tap has been added to Word and Outlook, offering users the ability to find relevant documents and the like without having to ....

Facebook takes aim at mobile and TV

18/10/2016 SMK Editor

Local businesses will be the big beneficiaries of Facebook's continued push into mobile, says vice president of ads and business platform Andrew Bosworth. But the company is also keen to prove the platform is a worthy spend for advertisers traditionally locked ....

Facebook debuts stripped back Messenger Lite

18/10/2016 SMK Editor

It turns out there might be too much of a good thing - at least when it comes to emoji. In an effort to keep global eyeballs glued (and textings), Facebook has released  ....

Martech Mashup: Google Optimize is coming

17/10/2016 SMK Editor

Google is soon to launch Google Optimize, a free version of its analytics platform Google Optimize 360. Knowledge is free – for now Google Optimize is launchi ....

IBM DataWorks: Big help for big data

17/10/2016 SMK Editor

For data analysts, crunching big data can be a big pain. Combine a plethora of different formats and a tendency for different types of data to be stored in across a variety of locations, and cross-referenced analytics can be a resource-consuming nightmare. IBM wants to ch ....

Instagram Stories keeping millennials busy

17/10/2016 SMK Editor

Instagram Stories might look, feel, and operate in a very similar manner to Snapchat, but that hasn't stopped users from flocking to it like digital ducks to water. 100 million A few months after launch, Instagram Stories now has 100 million daily ac ....

Head to head with Google Duo video calls

14/10/2016 SMK Editor

Like most things Google, their new video-calling app is free and easy. But what’s so special about a new video app? Sneak preview Well, for one thing, Duo starts its video capture of the caller as soon as the call is placed: it displays that live v ....

Facebook Study: Smartphones and the path to purchase

14/10/2016 SMK Editor

Facebook has released a new study showing how smartphones are powering the path to purchase. Mo' money The study from Facebook IQ analysed data from F ....