Social Media Policy – why have one?

12/09/2016 SMK Editor

Engaging with your audience on social media can do wonders for your brand’s reputation and market reach. Inevitably though, you will encounter problems with some users intent on causing trouble. How best to deal with this? Why you ne ....

Twitter moves to filter out abusers

12/09/2016 SMK Editor

In the most recent move to solve its ongoing abuse problem, Twitter is reportedly set to upgrade the mute function to give users more control over what they see. Hide and don't seek While users are currently able to block or mute others, neither feat ....

Millennials leading the online shake-up

09/09/2016 SMK Editor

The digital transformation of our world is still underway (at least according to a Deloitte survey), as young users turn to the internet with greater regularity. The Media Consumer Survey quizzed more than 2000 consumers and the results show the disparate worlds m ....

Facebook's new features for Slideshow Ads

09/09/2016 SMK Editor

Facebook has recently rolled out a bunch of new features of its Slideshow Ads. Here's what you need to know. Music mojo You can now add text and musi ....

To Post or not To Post - that is the question

08/09/2016 SMK Editor

Got an awesome photo or video but not sure if it’s suitable to post? New app Post or Not will help you decide, using anonymous polling. Ballet Box ....

Pinterest's new video offering

08/09/2016 SMK Editor

Video's been kind of a big deal on social for awhile now, with Snapchat and Facebook seeing 8 - 10 billion views per day. Now Pinterest is turning to video to help brands tell their tale more creatively. Videography Pinterest announced its up ....

Google muscles up YouTube Live, cuts cord on Hangouts

07/09/2016 SMK Editor

Google+ continues to die a death of a thousand cuts. The latest indignation: live streaming feature Hangouts on Air has been cut off at the knees in favour of YouTube. Live it up Google explained in a ....

Instagram set to launch Filter Comments for brands

07/09/2016 SMK Editor

While they say all publicity is good publicity, this doesn't necessarily take into account internet trolls. In a move signalling its progression from upstart to the sensible (and very lucrative) mainstream, Instagram is preparing to launch filtered comments fo ....

Google Duo launches for Face to Face video

06/09/2016 SMK Editor

Google+ might be dying a slow, inglorious death, but that doesn't mean Google hasn't stopped trying to catch the cool kids' eyeballs. The latest move on millennials is ....

OneNote lays down the law to Evernote

06/09/2016 SMK Editor

They say variety is the spice of life  - a philosophy Microsoft has adopted with its latest update to note-taking app OneNote. Duly Noted OneNote has just released an importer too ....

MarTech Mashup: Microsoft updates for mobile

05/09/2016 SMK Editor

Microsoft has just released an update for its iPhone Office apps that lets you add hand drawn notes. Hand made Now iPhone users can add notes and highlight data with their finger or a stylus to Word, Excel, and PowerPoint apps. You also have the ....