AI & DIGITAL MARKETING NEWS
SMK's app of the week: Short
With time and attention spans continually shrinking, a new app has arise to fill even your most idle moments. Never be at loss or risk being bored again with Short. Short and sweet ....
10/03/2015
It's official: Netflix coming to Oz and NZ on March 24
10/03/2015 SMK Editor
In news long-awaited by movie fans (and dreaded by network execs), Netflix has announced it will officially launch in Australia and New Zealand on March 24. Net gain The video streaming giant revealed it will launch with three tiers of service: Basic (SD ....
Twitter update makes teamwork easier
09/03/2015 SMK Editor
While Twitter is good for a great number of things, sharing accounts across a team isn’t traditionally one of them. Until now. Grouptweet In a long overdue and extremely welcome update, Twitter has released an update that m ....
Number Crunch: Email Marketing
09/03/2015 SMK Editor
Email marketing remains the workhorse of many brand campaigns. Not as sexy as Instagram or slick as Facebook, email remains a key way for brands to communicate with customers. Here's a look at how email marketing looks in 2015. You've Got Ma ....
Tumblr bucks trend, goes for longer form content
06/03/2015 SMK Editor
Tumblr continues to confound expectations this year. A recent report found Tumblr is now the fastest growing social network. Now Tumblr is bucking th ....
Three ways to extend organic reach on Facebook
05/03/2015 SMK Editor
While Facebook is now largely a pay-to-play space, there are still a few tips and tricks the crafty user can employ to increase their reach. Here are three easy ways to win. 1. Rich media Text-only posts are so passé. Users (and Face ....
Promoted Tweets increase their reach
04/03/2015 SMK Editor
Twitter hasn’t taken its foot off the pedal this year, launching new ways to engage, ....
Google will soon give mobile-friendly sites priority
04/03/2015 SMK Editor
Been thinking about rehashing your website so it works on mobile? Well there's no time like the present - Google will soon starting giving search priority to mobile-friendly websites. Mobile movings Google ....
Amazon takes on Google and Microsoft with WorkMail
03/03/2015 SMK Editor
Amazon has just launched WorkMail, an email and calendar product aimed at corporate customers. Press send Amazon claims WorkMail makes it easier f ....
SMK's app of the week: Acompli
03/03/2015 SMK Editor
Having emails on-the-go is a mixed blessing. On the one hand, being available at any time is virtually a given for many marketers. On the flip side, amid the flurry of electronic correspondence it can be hard to the important emails from the rest. On ....
Number Crunch: Photos
02/03/2015 SMK Editor
In the ever-changing world of social, one thing remains comfortingly constant. The dominance and effectiveness of photos for everyone from individual users to multinational brands. As 2015 steams along, here's a closer look at images online. P ....
Google tests Live Chat Feature for brands
02/03/2015 SMK Editor
Google is reportedly working on a new feature that bakes Live Chat into search. Chatterbox According to Tech Crunch, when some users search for a se ....