Facebook update lets marketers target expats

20/03/2015 SMK Editor

Looking to reach some of Facebook's 1.2 billion users around the globe? Now you can more easily with an update allowing marketers to reach expats via targeted ads. All abroad Facebook  ....

Report: Social now drives most referral traffic

19/03/2015 SMK Editor

A new report reveals that social media is now the prime driver of referral traffic. Sharing is caring The report from Shareaholic found th ....

How to integrate social media and email marketing

18/03/2015 SMK Editor

Many brand separate their email marketing campaigns and social media strategy. However there are plenty of ways both worlds can work together.  ....

Twitter now lets you embed videos

18/03/2015 SMK Editor

In a further move away from 140 characters, Twitter will now allow users to embed videos on their website. Screen time An official blog post ....

Google Play ads

17/03/2015 SMK Editor

Google is testing a pilot program that allows marketers to place sponsored search results on Google Play. Play to Play Google announced the news in a  ....

SMK's app of the week: Headspace

17/03/2015 SMK Editor

While there's no doubt productivity apps help busy marketers get through the day, it's equally important to take time out from the Likes and tweets. One way to figuratively unplug is the holistic app  ....

Apple still tops mobile ad revenue charts

16/03/2015 SMK Editor

Despite Android continuing to close the gap, a new report reveals Apple still dominates overall mobile ad revenue. Like them Apples According to a recent study ....

Number Crunch: Content Marketing

16/03/2015 SMK Editor

It's been a buzzword for awhile now, but how much do you know about content marketing?  Covering everything from social media and blogs to photos and video, content marketing can mean many things to many brands. It also works a treat when done right. ....

Google Contacts gets major overhaul

12/03/2015 SMK Editor

Google has just released a major (some would say majorly overdue) update to Contacts. Keep track Google announced the news in a blog po ....

Three tools to make your photos shine online

11/03/2015 SMK Editor

Everyone knows photos are one of the most popular types of content on social, but are you getting the most out of your online pics? Anyone can add a filter or tag, but today we're looking at three free tools that will take your social snaps to the next level. ....

Twitter launches Partner Audiences

11/03/2015 SMK Editor

Twitter has just launched a new feature aimed at helping advertisers deliver more targeted tweets. Demographic dig down Twitter's Partner Audiences feature was announced in a ....