[SMK] Social Media Knowledge

Digital Marketing News

Facebook: New Ad Tools for Holiday Season

Christmas is already in the air as Facebook prepares to launch new ad services for the festive shopping rush. T’is the season (in 3 months) Facebook has announced a brand ....

12/10/2018

Twitter has struck a new deal with media and entertainment providers to ad “hundreds of hours” of live-streaming and video highlights. Twittertainment In a bid to generate more content and keep users engaged in-app, ....

Study: Millennials still sweet on TV

11/10/2018 SMK Editor

A new study shows that millennials still have a pretty tight connection to old-fashioned TV. More emo over TV than YouTube According to the study, millennials report higher rates of emotional investment in TV programs as compared to YouTube. Broa ....

Video tagging comes to Instagram

11/10/2018 SMK Editor

Instagram is testing a new way to let users to tag friends in videos. Tag that vid Much like tagging any photo, users can  ....

Macy’s is partnering with Facebook to bring unique, hard-to-find products direct to shoppers. What to expect More tech brands are coming to Macy’s before the holidays, and the company is further ....

Stats: Should your CEO be on social?

10/10/2018 SMK Editor

Forbes has published a report from online reputation manager Ryan Erskine, where he argues why CE ....

In a bid to raise ad revenue, Snapchat is launching a new endeavour with a handful of companies. A big family To bolster the ad reach of their Our Stories product, Snapchat is turning to CNN, NBC, Refinery29, and LADbible, among others, ....

Instagram wants to go Instagrab

10/10/2018 SMK Editor

Instagram is adding a new shopping tag to the their popular Explore page. Something in the wind You may have ....

A recent report focusing on teens and their social media use has revealed the contrastive effects on their personal life. The kids are woke, but it doesn’t matter ....

Twitter now suggests who to Unfollow

09/10/2018 SMK Editor

Suggesting who to follow is old hat around Twitter, so now the platform wants to recommend who to let go to unclutter that timeline. Flyaway tweeter Similar to Gmail’s unsubscribe feature, Twitter has developed an algorithm that de ....

Google’s Guide to Outsourcing

09/10/2018 SMK Editor

Google is offering inside guidance on how to manage app development, when you don’t have the capability or capacity in your own organisation. Definitely not DIY A new series of articles—written by Google’s Developer Relations expert Rup ....

Instagram adds Emoji Shortcut

08/10/2018 SMK Editor

Instagram is pushing for more efficient emoji use with the latest addition to their in-app keyboard. Oh gee, fast emoji Finding your thumbs too slow to get those comments out in a flash? Instagram says ‘worry no more’ with th ....