The Rise (and Rise) of the Micro-Influencer
Brands have long used celebrities to promote their wares, usually for a hefty price tag (depending on the notoriety of the celebrity in question). Seeking more bang for their influencer buck, brands are increasingly turning to a reasonably new breed – micro- ....
05/11/2018
Can you guess the World's Most Valuable Brands?
02/11/2018 SMK Editor
Apple, Google, and Amazon have been named the most profitable companies in the world, and it’s a first. Seasons change For the first time, ....
Mother from Perth makes $8000 Overnight
02/11/2018 SMK Editor
Following a viral Facebook post, one user is headed toward the $2 million mark. Money makes itself Following an accidental viral campaign, an ....
Pinterest gets Predictive
02/11/2018 SMK Editor
For those who just can’t seem to get enough Pinterest or garner enough crafty ideas, the platform is ready to lend a suggestive hand. Here’s an idea Based on your previous interests and ideas, ....
Google lets marketers compare Apples with Apples
01/11/2018 SMK Editor
Google has moved to improve confidence in its online ad platforms by getting third-party validation from the Media Ratings Council (MRC). Accreditation and standards The&nbs ....
Instagram serves up your Location History
01/11/2018 SMK Editor
Facebook is going to be receiving location data from Instagram users, and not everyone's happy about the news. Trust is tricky Now that Instagram’s founders have resigned, Facebook has ben spotted playing with a ....
Facebook Pixel plays with Cookies
01/11/2018 SMK Editor
Facebook is rolling out a new data collection protocol that could overlap with Apple products. Cookies for Apple cores To the surprise of many Apple users, the Facebook Pixel will allow ....
New Display & Video 360 Metrics: Reach, Lift & More
31/10/2018 SMK Editor
Through Active View and Display & Video 360, Google is set ....
Facebook Marketplace celebrates 2nd birthday
31/10/2018 SMK Editor
Having launched in 2016, Facebook is celebrating another year of Marketplace and highlighting the different ways the feature has grown. Buy and sell Facebook is taking a moment to share updates and insights on what’s helped build M ....
Auto-Zoom Chat Screen for Facebook
31/10/2018 SMK Editor
After some time in development, Facebook is ready to launch its first run of video chat hardware. Power of zoom A brand new Alexa-equipped smart screen with auto-zooming video capabilities - ....
Why Don't AdWords and Analytics Match Up? Part 2
30/10/2018 SMK Editor
In Part 1, we started exploring why AdWords Conversion and Google Analytics (GA) Goal numbers don’t quite line up - even for the same conversion point. ....
YouTube's Full-Funnel Story Functions
30/10/2018 SMK Editor
YouTube claim that new extensions for their video ads will boost performance well over benchmarks. They cite a Vodafone campaign that saw ‘a 2.3x incremental lift ....