[SMK] Social Media Knowledge


Facebook AR Effects Integrates Tracking

Facebook is working with real-world location markers to trigger AR experiences through their augmented reality camera feature.

Press start, player one

To coincide with the pending release of Steven Spielberg’s Ready Player One, Facebook is testing a new feature to add tracker-based AR to their AR Studio tools.

The new camera feature is experimenting with one of Ready Player One’s film posters, activating a window overlay of the movie’s virtual world: Oasis.

According to Product Manager Matthew Simari, “AR will be in the world all around us. Rather than the ephemeral ‘capture and share’ sessions we see today, AR will sit in a hidden data layer that you access through your device.”

Phones today. Glasses tomorrow.

The appeal of AR as the future of marketing is simple, the location triggering the experience provides immediate context relevant to your surroundings. Very appealing to advertisers.

As always, Facebook’s push to AR ads offers a unique opportunity not yet available to it’s competition, like Snapchat, using similar tech.

With the evolution of augmented advertising, an invisible world of competitive promotions may begin to propagate the spaces around us. Whether this proves to be bombastic or awe-inspiring, we’ll just have to way a virtually see.

Have you had a chance to preview AR promotions? Where do you think the innovation can take us? Let us know in our comments below.

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

Leave a Comment