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DIGITAL MARKETING NEWS

Facebook cuts off message support for Mobile Web

If a carrot doesn't work, sometimes the stick suffices.

That's the approach Facebook seems to be taking with its latest move: withdrawing messaging support from the mobile web to push users onto Messenger.

Get the message?

Facebook mobile web users are now being greeted with the glib message:

"Your conversations are moving to Messenger".

For now the warning can be dismissed with a tap, but soon Facebook is going to follow through on its promise. 

App to tap

While bullish, the move isn't entirely unprecedented. After all it's been some time since Facebook removed this functionality from its primary app. 

And while Messenger is undoubtedly popular (with close to 1 billion active users), there are many Direct Messaging alternatives on offer.

Even if Facebook has flexed its muscle a little too vigorously in this instance, it can console itself with the knowledge that it owns WhatsApp.
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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