[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook cuts off message support for Mobile Web

If a carrot doesn't work, sometimes the stick suffices.

That's the approach Facebook seems to be taking with its latest move: withdrawing messaging support from the mobile web to push users onto Messenger.

Get the message?

Facebook mobile web users are now being greeted with the glib message:

"Your conversations are moving to Messenger".

For now the warning can be dismissed with a tap, but soon Facebook is going to follow through on its promise. 

App to tap

While bullish, the move isn't entirely unprecedented. After all it's been some time since Facebook removed this functionality from its primary app. 

And while Messenger is undoubtedly popular (with close to 1 billion active users), there are many Direct Messaging alternatives on offer.

Even if Facebook has flexed its muscle a little too vigorously in this instance, it can console itself with the knowledge that it owns WhatsApp.
 

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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