[SMK] Social Media Knowledge


Facebook explores User-to-User Mentoring

Facebook could soon release a feature allowing users to network themselves as mentors on the popular social platform.

Professional life finds a way

Somewhat to LinkedIn’s chagrin, Facebook hast started preliminary coding towards a mentorship feature to be made available to users in the future.

Though not officially announced, social media manager Matt Navarra discovered an in-house test of the potential feature for Facebook’s mobile app.

For those familiar with LinkedIn’s latest announcement of peer-to-peer mentoring, currently being tested with select users, this may indicate a bit of competition in professional networking.

I can do anything you can do…

According to a post last May by CEO Mark Zuckerberg, the social media tycoon has been visiting states all across the US to research how Facebook might be used to give users a leg up in professional development.

With roughly 2 billion users compared to LinkedIn’s 500 million, Facebook seems poised to leverage its robust network and connect the most professionals while driving more traffic.

The foray into workplace specific social networking may have a few hurdles, especially as Facebook is many things to many people while LinkedIn is solely professionally orientated.

This new development could mark an exciting phase which revolutionises how professionals connect. It certainly shows that LinkedIn was onto something. But the question remains: is their room for both?

Would you be more inclined to mentor through Facebook or LinkedIn? Give us  your opinion in our comments section below.

Learn with SMK through June

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

June SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

B2B Marketing Masterclass: Search, Social & CRM on Thursdays from 10 am – 12 pm AEST

  • Module 1: 2023 B2B Marketing Trends, Challenges & Opportunities
  • Module 2: B2B Content Marketing, Engagement & Brand Building
  • Module 3: Email Marketing and Customer Relationship Management (CRM)
  • Module 4: Creating High-Performing B2B Ads Campaign

2023 Instagram Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: 2023 Instagram Trends, Benchmarks & Strategy Planning
  • Module 2: Instagram Engagement, Algorithms & Content Marketing
  • Module 3: Developing High Performing Instagram Ad Campaigns
  • Module 4: Influencers, Shopping & Commerce

Leave a Comment