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DIGITAL MARKETING NEWS

Number Crunch: Apple Pay

While Apple has had more than its fair share of hits (iPod, iPhone and Apple IIe, to name a few), it's also had its misses (Lisa, Newton Message Pad, Apple Watch).

It's too early to tell which camp Apple Pay sits in yet.

A year after launch Apple Pay hasn't exactly rocked our world, seemingly happt to take the slowly but surely approach.

Here's where things currently stand with Apple's mobile payment service.

Pass Go pay $200

Apple Pay was first announced at the launch of the iPhone 6 back in September 2014.

Within three days of launching Apple Pay had 1 million credit cards registered, and 220,00 vendors signed up.

More turtle than rabbit

At launch Apple Pay was only compatible with a handful of US-issued payments cards. Eventually Apple Pay went travelling, first to the UK and then Canada.

The service is now available in eight countries. It first debuted in Australia in November last year for Amex credit card holders.

As of April 2016 ANZ customers can use the service.

Spread the web

Apple Pay is gradually gaining more traction with users and merchants. Over 20% of iPhone 6 owners in the US have used the service. 

As more iPhone users upgrade to Apple Pay-compatible devices, expect this figure to increase.

However it won't be a cake walk – the market's already crowded with rivals including Google Wallet, Android Pay, and Samsung Pay.
 

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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