[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook moves into the Lounge Room, releases Apple TV app

In a meeting of worlds (and mediums), Facebook has released its first streaming app for Apple TV.

Watch this space

The Facebook video app is now available for the fourth generation Apple TV and Samsung Smart TVs.

The app recommends content based on the Pages you like, and videos shared by your friends.

But the app's main purpose is as a hub for Facebook Live streaming, similar to Twitter's rival smart TV app. 

New World Order?

The app appears to be the first volley fired in Facebook's broader video plans. Facebook is planning to release similar apps for Amazon Fire and Chromecast. 

In moving from mobile to living rooms, Facebook could increase not only the amount of video being consumed, but potentially move into longer form videos, a la Netflix and Amazon. And of course charge more for video advertising in the process.

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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