Facebook has released the Business Influencers Guide, a weighty tome highlighting best practice for brands on the social network.

Learning mode

The guide uses examples from around the globe, and features sections covering getting started, building audiences, using Instagram, Facebook Live, and 360 degree videos.

There's also an extensive segment on how to use Facebook as a Leadership Platform.

Realignment

Facebook is many things to many users. This guide appears to see it edging into LinkedIn's territory.

While the majority of users still use Facebook for keeping in touch with family and friends, it appears Facebook wants to position itself as the social network for professionals, too.

To download the full guide click here.