[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Snapchat takes on YouTube with Stories Search

Snapchat has launched Search for Stories, which opens up the world of Snapchat content far beyond users you follow.

Super Snaps

Now Snaps submitted to Our Stories can be searched by anyone. There are currently over 1 million to choose from, ranging from the Super Bowl to the summit of Mount Everest.

Snapchat says you can use the new search function to check out a local basketball game, or the view from your favourite bar. In other words, the ability to live vicariously through Snapchat's community just got closer.

Significantly, these Snaps will break Snapchat's cardinal rule and hang around for longer than 24 hours. Some may even last for months.

Long life

Aside from expanding the reach of Snapchat content beyond your circle of friends, Search for Stories potentially puts Snapchat into competition with YouTube, except (mostly) in real-time.

While it's doubtful Snapchat's video vaults could ever seriously challenge YouTube or Facebook, the immediate and ephemeral nature of the content could lure even more eyeballs to the platform of the moment.

Is real-time becoming the new social currency? Let us know your two cents in the Comments.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Meta Bets Big on Meta AI

Meta has recently amplified its role in the generative…

Meta has recently amplified its role in the generative…