[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook toys with in-app ads for brands

Another week, another Facebook mobile update.

This time Facebook is testing a new way for brands to deliver in-app ads.

App-etite for instruction

Facebook is trialling a feature delivering users ads after downloading certain apps, with the intention of converting downloads into purchases.

For example, a hotel booking app might display available rooms based on a user's location.

Mo’ money

The update comes as Facebook looks to monetise its increasingly mobile audience.

Users can already download apps directly from the News Feed, and even send money to one another through Messenger.

If a wider roll out happens these “install ads” might prove another way marketers can convert curious users into paying customers.
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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