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DIGITAL MARKETING NEWS

Number Crunch: LinkedIn Q1

While Facebook and Twitter posted patchy earnings for the first quarter of 2015, LinkedIn has come out all guns blazing.

A lot to Link

LinkedIn has netted sales of US$638 million for Q1 2015, marking a year-on-year rise of 35%.

The platform's non-GAAP earnings per share is US$0.57.

Market leader

The figures beat analyst expectations, continuing a trend for LinkedIn. In fact, LinkedIn has topped analyst predictions ever since it went public in 2011.

The platform predicts revenues of US$675 million in the next quarter.

Growth spurt

The platform now has over 350 million global users. Over 50 million of these are in the Asia Pacific region. 

LinkedIn reports its user base in this area has tripled over the past three years. 

There are now 5 million LinkedIn users in Australia, some 3.3 million of whom are active on a monthly basis.

Premium subscriptions

LinkedIn also netted US$122 million from Premium Subscriptions, which marked an rise of 28% year-on-year.

While the recent acquisition of learning portal Lynda.com is expected to rake in a tidy US$25 million this year.
 

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Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

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