Facebook will now enable users to track live or in-store conversions of off-line events to better analyse penetration of Facebook ads.

Post-event data adds value to your ads

Having unveiled Offline Events last August, local business will be able to sync offline data via customer profile uploads containing name, product purchase, and date.

Facebook will contrast uploaded data with user specific ad campaigns, allowing for stronger information regarding consumer conversion.

The ability for users to measure specific data will allow for businesses to tailor analytics to suit various needs, and assign ad accounts automatically or manually.

Businesses can choose from 17 different user identifiers

Easy to use file templates make for efficient data mining of desired consumers via criteria such as country, province/state, phone number, and Mobile Advertiser ID, just to name a few.

The user friendly interface of Offline Events enables businesses to monitor how many conversions occurred, create custom audiences, and maintain more in depth sales analytics.

Until recently, online conversion was the only rubric by which to assess the penetration of Facebook ads for local business. With more accurate instore data able to be acquired, the guesswork has been removed.

For businesses with strong in-store activity, more informed marketing strategies can be better assessed and refined for future events.