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DIGITAL MARKETING NEWS

Facebook unveils foot traffic analytics for Offline Events

Facebook will now enable users to track live or in-store conversions of off-line events to better analyse penetration of Facebook ads.

Post-event data adds value to your ads

Having unveiled Offline Events last August, local business will be able to sync offline data via customer profile uploads containing name, product purchase, and date.

Facebook will contrast uploaded data with user specific ad campaigns, allowing for stronger information regarding consumer conversion.

The ability for users to measure specific data will allow for businesses to tailor analytics to suit various needs, and assign ad accounts automatically or manually.

Businesses can choose from 17 different user identifiers

Easy to use file templates make for efficient data mining of desired consumers via criteria such as country, province/state, phone number, and Mobile Advertiser ID, just to name a few.

The user friendly interface of Offline Events enables businesses to monitor how many conversions occurred, create custom audiences, and maintain more in depth sales analytics.

Until recently, online conversion was the only rubric by which to assess the penetration of Facebook ads for local business. With more accurate instore data able to be acquired, the guesswork has been removed.

For businesses with strong in-store activity, more informed marketing strategies can be better assessed and refined for future events.    

Learn with SMK through February

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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