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DIGITAL MARKETING NEWS

Facebook VR circumvents smartphone OS

In a move that could shake up the nascent VR field, Facebook's new Oculus GO and “Santa Cruz” headsets will run on their own platform, and rely heavily on wireless capabilities.

Oculus sidesteps fractured marketplace

A decision to pioneer their own operating system stems from an initiative to avoid problematic PC and smartphone markets.

Rather than build intricate partnerships through smartphone manufacturers, where Google already has a strong headstart, Facebook will forgo their own VR software.

With Samsung as Oculus’s sole mobile ally, the move to build their own platform is an intelligible move. Without the need of Windows or Android, the headset may be less powerful but have more room to improve in the long term.

Blazing new digital paths

Facebook and Oculus are isolating themselves from other tech juggernauts playing it safe with new VR tech. With enormous investment capital, they can worry less about launch numbers and more about the future.

With Mark Zuckerberg’s firm belief that the future is VR, Facebook is determined to actualise a robust VR market with a dual prong approach of hardware (Oculus GO) and software (Facebook Spaces).

Facebook’s acquisition of Oculus over three years ago has been less then smooth but the company has positioned itself as a powerhouse in the new mediums future. If Facebook’s Oculus and “Santa Cruz” strategy pays off, it may be hard to associate VR without FB.

Have you been impressed by the improvements in VR? Do you think Facebook’s gamble in producing their own platform will pay off? Let us know in our comments section below.

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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