[SMK] Social Media Knowledge


Facebook’s Guide to Best Video Practice

Facebook insists they want users to spend quality time on their platform, and has released a few tips on the best way to get that done.

In the know with video

Unsurprisingly, Facebook reckons quickest way to quality video content should be entertaining, informative, and inspiring.

Optimising for distribution and monetisation, Facebook suggests users ensure that ad breaks fit naturally within the content. This can be hlped using Facey's automatic ad placement feature.

Playing ads at the one to two minute mark and the second ad at the five to six minute mark creates an incentive for viewers to stay with the content, and creators should shape narrative around these pauses.

Maintaining viewership

First, choose the appropriate duration for your content and the necessary ad breaks to create revenue. And don't forget to make sure content does not violate Community Standards and adheres to Facebook’s Content guidelines.

Stay away from slideshows and use quality video encoding, ideally the highest possible. In tech terms, this means 3Mbps at 720 pixel resolution or 6Mbps at 1080 pixel, both at a minimum 30 frames per second.

Publish on a regular schedule, encourage viewers to return and always respond to comments and questions. Take care of your community and they’ll take care of you.

What has your experience been with monetising video content? Have you used the automatic ad placement feature? Give your opinion in the conversation below.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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