[SMK] Social Media Knowledge


Facebook’s Guide to Best Video Practice

Facebook insists they want users to spend quality time on their platform, and has released a few tips on the best way to get that done.

In the know with video

Unsurprisingly, Facebook reckons quickest way to quality video content should be entertaining, informative, and inspiring.

Optimising for distribution and monetisation, Facebook suggests users ensure that ad breaks fit naturally within the content. This can be hlped using Facey's automatic ad placement feature.

Playing ads at the one to two minute mark and the second ad at the five to six minute mark creates an incentive for viewers to stay with the content, and creators should shape narrative around these pauses.

Maintaining viewership

First, choose the appropriate duration for your content and the necessary ad breaks to create revenue. And don't forget to make sure content does not violate Community Standards and adheres to Facebook’s Content guidelines.

Stay away from slideshows and use quality video encoding, ideally the highest possible. In tech terms, this means 3Mbps at 720 pixel resolution or 6Mbps at 1080 pixel, both at a minimum 30 frames per second.

Publish on a regular schedule, encourage viewers to return and always respond to comments and questions. Take care of your community and they’ll take care of you.

What has your experience been with monetising video content? Have you used the automatic ad placement feature? Give your opinion in the conversation below.

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