Facebook's analytics tool, Facebook Insights, has been updated with new data giving Page admins more advanced metrics into how content is being shared.

Who is talking about your Page

The Who is talking about your Page chart shows how many users have created content about your Page, in addition to showing demographics, such as sex and age, of these users.  

How people are talking about your Page

This chart tracks how users are talking about your Page, based on story type, as well as showing the stories these users have created by interacting with your posts. 

Weekly Reach

As the name suggests, Weekly Reach displays the number of people who have seen your posts in the past week.

Virality

Virality shows how likely a user is to share your content with their Facebook friends.

Made to measure

Facebook is gradually giving Page admins and developers better metrics into how their content is performing, presumably to show that paying for services such as Sponsored Stories and Promoted Posts can increase reach. 

Earlier this week Facebook rolled out Insights for Open Graph pubishers, which allows developers to track where mobile traffic is originating from.

The new Insights are available to admins when they visit their Facebook Page.

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