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Instagram’s web badges

Earlier this month Instagram launched web profiles; this week the photo-sharing app continued its march from mobile to web with Instagram badges.

Badge of honour

Instagram announced the new tool in a blog post this week. 

“Instagram badges are available in a range of sizes and can be easily added to your website, blog or anywhere that you want to link to your Instagram web profile,” the company wrote.

Hinting that badges are for brands as well as happy snappers, Instagram explained that badges can be added to brand websites or used in campaign promotions to “encourage others to discover and engage with your Instagram content.”

How it works

Users can access Instagram badges either through their Instagram web profile or by visiting instagram.com/accounts/badges.

Once a badge design is chosen users then paste a line of code to embed on their website or blog. 

Photo finish

Instagram has had a productive year. First it was acquired by Facebook for a reported US $1 billion, then casually surpassed Twitter in active daily users.

By expanding its offering beyond mobile, Instagram lots set to get even bigger. And more brand friendly. 

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

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Learn with SMK through April

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SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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