[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

“Freemium” and metered paywalls on the horizon for Facebook

Facebook is unveiling plans to allow users to subscribe to publications through a paywall platform called Instant Articles.

Free versus pay

In a bid to bring material directly to users, Facebook is experimenting with a process of presenting publications like The New York Times, the Wall Street Journal, The Economist, and the Washington Post among others.

Certain articles will be brought to users through a freemium model, with the majority of content to be contained behind a paywall. However, different publishers want to have their own say in price point of subscriptions while Facebook strives for a unified experience.

Facebook’s payment method is a bit muddled at present as app stores take a 30% cut of subscriptions. Publishers would see less traffic through their own sites for payment but Facebook offers a more efficient click-through rate.

Social giant shares its sweets analytics

One of the greater appeals that Facebook is pushing to its publishing partners is the data they can share on perspective subscribers.

Last January, Facebook rolled out the Facebook Journalism Project, collaborating with publishers to ascertain what they want most from an app delivery model.

Facebook’s efforts to monetise an appealing content platform for publishers has been an uphill battle. With publishers wanting control over which and how many articles appear before the paywall, Facebook still has a lot of work ahead of them.

Do you get your news through Facebook? Would you be interested in subscribing through a paywall? Let us know in the comments below.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment