[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

GIFs roll out for Facebook Comments

Facebook’s been teasing us for months about whether or not it will allow GIFs in comments.

Now it’s relented, and to celebrate the 30th birthday of the GIF Facebook has opened the floodgates. 

The GIF that keeps on GIFing

When composing a Facebook comment there’s now a new GIF button, right next to the emoji icon, 

In similar fashion to Messenger, pressing the button will open Facebook’s ever-increasing library of GIFs sourced from Giphy, Disney, and Tenor.

Fine print

Yet you can’t exactly GIF until you drop.  So you can’t upload a GIF, or post your favourite GIF's URL with your comment. You’ll just have to rely on Facebook’s stash for now.

While Facebook was pretty late to the GIF party, users can’t get enough GIF time. Last year 13 billion GIFs were sent on Messenger, or around 25,000 every minute.

In fact, GIF use on Messenger has increased threefold in the past year. While on New Year’s Day alone, 400 million GIFs were sent.

Are you a GIF-lover? Let us know your favs in the Comments 😉
 

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU