[SMK] Social Media Knowledge


Google Forms & New Branding Options

Whether you use Google Forms for list-building, market research, internal surveys or something else, the new customisation and branding options let you make it look better as you collect your data.

Font selection

It seems sensible—and it seems it should be simple enough—for Google Forms, and all the other such Google tools to let us pick from the hundreds of typefaces in Google Fonts. So, when Google announced their new customisation options, that’s exactly what we hoped to see.

On checking Google Forms, it’s evident that the typeface options are much more limited. In fact, there’s only four: basic, decorative, formal and playful.

Of course, that’s not even their actual font names. More correctly, they are Roboto, Parisienne, Cormorant Garamond and Patrick Hand. Yes, they are Google Fonts, but it’s only four or the 878 available elsewhere.

Theme & colour

For themes and custom palettes, the new features are really just minor extensions of previously available options.

As well as pre-picked colour schemes, you can now define the colour of your header bar with any Hex code. So, yes, you can now get your exact brand colour there.

Following that, Google lets you pick from four auto-generated shades of the header colour, to serve as the page background. Handy and quick, but inexact for branding pedants.

Forms integrates very well with Google Sheets, but even the new set of customisation options leaves us wanting: is Forms flexible enough for you to use in genuinely important branded communications?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

Leave a Comment