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DIGITAL MARKETING NEWS

Google’s two new tools for brands

Google has released two new communication tools for business users: Hangouts Meet and Hangouts Chat.

Chatbots

Hangouts Meet lets you video conference with colleagues around the globe.

Meet is integrated with G Suite, so participants can join the call directly from a Calendar or Gmail invite. While G Suite Enterprise customers get a dedicated dial-in number.

Hangouts Meet calls are secure, come with their own iOS and Android apps, and can facilitate calls of up to 30 people.

No Slacker

Hangouts Chat lets you communicate with colleagues via text, similar to Slack.

Chat lets you create different rooms for projects, and features threaded conversations. Like Meet, Hangouts Chat is deeply baked into G Suite's infrastructure. 

This means content such as emails from Gmail, or docs from G Drive, can easily be added to chats or searched for within conversations.

And if you're so inclined, Chat also supports bots.

To find out more visit blog.google/products.

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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