Much like people, social media networks have to mature at some point.
Some do so gracefully, while others never really grow out of a certain phase.
This week Instagram did a bit of growing up with the announcement of two-factor authentication.
Users will soon be able to verify their phone number with their Instagram account. This means if an account is compromised or hacked, the correct owner will receive a text message with an authentication code.
Until now, Instagram accounts were susceptible to hackers who had gained access to your account name and password.
Safe and sound
The update brings Instagram in line with more established platforms such as Facebook and Google.
It also follows that with 400 million users and an increased push with advertising, prized Instagram accounts are now big business.
Brands take note: up you authentication credentials when the feature rolls out shortly.