[SMK] Social Media Knowledge


Instagram grows 1000 per cent in six months

When Facebook acquired photo sharing app Instagram earlier this year for $1billion, there was speculation the deal favoured Instagram's founders rather than Mark Zuckerberg.

However, in the proceeding six months Instagram's massive spike in active users indicates Facebook got the better end of the deal.

Up, up and away

When Facebook bought Instagram the app had 860,000 active daily users. Today, according to data from AppData, it has over 11million users, an incredible increase of 1179 per cent growth in six months.

By comparison, Pinterest has reportedly refused acquisition offers upwards of $2billion, and has less than 3million daily active users

Good news for Facebook 

In a year that has seen Facebook face scrutiny over its struggling share price and ongoing privacy concerns, Instagram may well be the ace in Zuckerberg's (mobile) pocket.

As users increasingly access the internet through mobile devices, Instagram gives Facebook another tool to tap this burgeoning market.

While running advertisements next to images will be a challenge to maintaining Instagram's user experience, Facebook has shown through the success of its recently launched Sponsored Stories that mobile will increasingly become the domain on marketers. 

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting


Leave a Comment